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 Again, this will differ based on the organisation and the nature of the problem you are looking to resolve. A case study which creates curiosity and then satisfies it with an appropriate way to start it. By showing past successes, you can demonstrate to potential clients that your product works. Ideally, one that shows someone just like them having the success they want. What’s the point of creating a great case study if no one ever reads them? Be sure to organize your case studies in a way that makes them easy to locate.

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The use of icons in the business case study examples above helps to quickly represent areas of impressive growth and act as visual cues to help draw the readers attention to certain parts of the page. It also comes with the highest benefit-cost ratio. It may be single solution or mixture of more than one solution. Did your software help look at this site productivity, reduce turnover, or free up employees time? By including these metrics, youll provide your readers with a complete picture of how your services have helped your customers.

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There are multiple industry-specific instructions available on the internet, but they all have one pattern in common.
Step 2: Build a theoretical framework. A good case study will turn many readers into customers. Depending on the complexity of the options
that you are analyzing, you may want to involve subject matter experts to
create or validate estimates. If you
compare different project options, it is crucial that the assumptions are used consistently
among all the alternatives you are comparing. And you showed the amazing transformation that’s only possible if they work with you.

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This is because 81% of people do their research before buying anything. Be specific and enumerate points which are relevant , engaging and emphatic. Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale. Ideally, you are able to recommend a
certain option or discard others at this point. in a structure similar to our table in the previous
section.

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However brevity should not be at the cost of missing on significant information. After collecting information from the client, it’s time to start the case study.  By taking this 7-step approach, a product master solution can be introduced and business value can be delivered within 18 months, delivering benefits to your whole team and a firm grasp on data governance. At the same time, these indicators are comparatively simple to calculate and easy to understand in the course of stakeholder communication. Assumptions may range from implementation scenarios, headcount, resource needs, etc. document.

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(Source) (Source) (Source)Follow up your case studies with blog posts that highlight a challenge or obstacle that your customer or company faced. The series of cash flows usually starts with an investment (an outflow, hence a reference number), followed by positive and/or negative net cash flows. Finally, you can post your case studies in related Facebook groups, or tweet about them. They allow readers to get to know your customers on a deeper level. An example is a benefit-cost ratio greater than 1: the closer it gets to 1, the higher the risk that even small deviations from the forecasted benefits lead to a loss-producing project. This approach should be entirely repeatable and include drivers that benefit both the business as a whole and your IT teams specifically.

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This sales case study will show you how to make a sale in 7 steps. Ask them to get on a call with you or even to just buy your product right then. A client might not agree with putting their example on display for many reasons, so contact them and explain the benefits of creating a case study based on their experience. Read more in our article on the benefit-cost
ratio and use our BCR calculator to determine the value of your project options
and investment alternatives.

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Including before and after photos in your case studies helps your readers visualize the results you achieved for your clients. .